TVoL: Knowing Who YOUR Customer Is w/ Catherine McCann and Darryl Hunt

Show Sponsor: CooperVision Get the exact code every time and protect against and audits with AutoCoder at https://eyecodeeducation.com/pages/autocoder Catherine McCann and Darryl Hunt are a husband-and-wife team that owns the Medicine Shoppe Pharmacy in Comox, British Columbia Canada. They serve a community-based geriatric population, working to keep these seniors healthy so they can continue to enjoy an excellent quality of life. Catherine has previously worked in community hospitals, for regulatory authorities, and as a business consultant. Darryl is an electronics technologist with experience in installing and servicing electronics. He has also worked extensively in sales.  We had a great discussion dispelling beliefs I had on the Canadian Health System, scaling the business to other areas of expertise and, most importantly, knowing how to identify who your ideal customer is and how to care for them.