Tween Podcasters Are Taking Over the Internet
from Taylor Lorenz’s Power User Hosted by Taylor Lorenz
From middle schoolers riffing on school lunch to kids interviewing political figures, podcasting is no longer just for adults. With high-end mics, massive TikTok followings, and brand deals from major companies, tween podcast hosts are building real media platforms from their bedrooms and local studios. New York Magazine's EJ Dickson joins me to break down who the major players are in this growing space, including the MD Foodie Boyz, SaltyBoys, GSD Nation, the LOL Pod, and more. These tween stars have loyal fan bases, viral moments, and increasingly, the attention of advertisers looking to reach Gen Z and Gen Alpha audiences. We examine how kid-led podcasts are mirroring the formats and attitudes of older influencers, from Joe Rogan to the Paul brothers. And how, as more kids turn the mic on themselves and start broadcasting their opinions, jokes, and hot takes to the world, it’s reshaping what media looks like for the next generation. EJ and I discuss how this trend took off, where it might be going, and what it says about the future of content creation. Subscribe to my newsletter: https://www.usermag.co Subscribe to my YouTube: https://www.youtube.com/@TaylorLorenz Follow me on IG: https://www.instagram.com/taylorlorenz Follow me on Bluesky: https://bsky.app/profile/taylorlorenz.bsky.social
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