TWICL (8/28/26) - 2,500 Pages of Rescheduling Testimony, $CURA vs. $ACB, and New York's High Art

Is the DEA's surgical strategy at the rescheduling hearing setting the stage for Schedule III? On this edition of This Week in Cannabis Live, the gang unpacks the massive 2,500-page rescheduling transcript, the ongoing corporate proxy battle between Curaleaf ($CURA) and Aurora ($ACB), and how mainstream anti-cannabis PR is shaping public opinion.Plus, the crew sits down with special guest Rachel Bell, Curator of High Art at Gotham, to discuss her recent profile in The New Yorker, how to build viral, narrative-driven content within strict state marketing restrictions, and driving foot traffic without showing a single gram of flower on Instagram.What You’ll Learn:Behind the 2,500-Page Transcript: How the DEA lawyers narrowly tailored their arguments for Schedule III and where the opposition’s medical testimony hit home.PR Strategy vs. Public Opinion: Why anti-cannabis reform groups are winning mainstream media headlines while the industry stays hyper-focused on balance sheets.The $CURA vs.$ACB Hostile Push: Inside Curaleaf's potential "bear hug" offer for Aurora Cannabis and what international consolidation signals for M&A.Creative Marketing Under Restrictions: How Gotham’s Rachel Bell leverages lifestyle storytelling to drive real retail foot traffic and brand awareness.Why Tune In:As policy decisions and market consolidation reshape the cannabis landscape, staying ahead requires understanding both the legal maneuvers in D.C. and the cultural shifts on the ground. Tune in to get sharp, unfiltered analysis on where the industry is heading and how operators can adapt their strategy right now.Have a question for us? Send us a text. We may answer it in the next show!--High Spirits is brought to you by Vertosa and Wolf Meyer.Your hosts are Ben Larson and AnnaRae Grabstein.Follow High Spirits on LinkedIn. We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? Visit our website www.highspiritspod.com and listen to all of our past shows.THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. Remember to always stay curious, stay informed, and most importantly, keep your spirits high.