TWIG #316 Metaverse Myths, Ubisoft’s Struggles and the Stance for Marketing

We start off with Kress coming after Matthew Ball and his take on the Metaverse and end the episode with Jen making the last stance for brand marketers. In between the team breaks down the FTC’s latest settlement on loot boxes and what it means for the industry. Deep dive into Ubisoft's sea of worries and discuss Habby’s latest launch hurdles. 00:00 Intros01:40 Shills02:50 GDC Announcements and Sponsors06:35 Corrections and Apologies08:09 Matthew Ball and the Metaverse Debate19:20 Loot Boxes and FTC Settlement23:54 Sony, Marvel Snap, and Warner Brothers28:58 Tech Company Operations29:09 Star Wars Outlaws Sales Analysis29:58 Ubisoft Helsinki and Gwen's Getaway31:05 Rainbow Six Mobile's Struggles32:34 Virtuous Acquisitions and Outsourcing36:23 Habby's Game Launch Challenges41:04 EA's Top Selling Games and Earnings46:18 Marketing Strategies and Impact57:15 Conclusion and Sign-Off