TWIG #322 Farmville, Pokemon Go, and Female Gamers

Mishka wrestles with the implications of AppLovin’s Triple Dot acquisition, while Scopely’s latest move has everyone questioning the future of Pokémon Go. Eric breaks down the latest insights from the Turkish gaming industry, while Jen dissects the Midia Research gamer segmentation report. Phil revisits the hypercasual ad playbook, while Subway Surfers just keeps running. Plus, a final look at GDC announcements, the mobile vs. console showdown, and what it all means for the industry.The Deconstructor of Fun Newsletter:www.deconstructoroffun.com/subscribeContinue the conversation on our Slack channel:www.deconstructoroffun.com/slack04:24 Turkish Gaming Industry Insights06:20 GDC Event Announcements09:16 Triple Dot and AppLovin Acquisition Analysis22:58 Midia Research Gamer Segmentation Report30:10 Social Elements in Gaming30:35 Mobile vs Console31:13 Farmville, Monopoly Go, and Female Gamers33:41 Subway Surfers34:23 The Hypercasual Ad Strategy41:12 Scopely's Acquisition of Niantic Games44:04 The Future of Pokemon Go53:50 Scopely's Strategy