TWIL: Surcharge Reality, Trade Complexity, the Race for Automation Execution + a warehouse with it’s own weather system!

The pressure on logistics operators has shifted from forecast to reality.This Week in Logistics we’re watching rising surcharges across ocean, air and parcel actively compress margins, while North American trade becomes more selective ahead of the USMCA review.But the bigger shift is happening inside the warehouse.Join CartonCloud CEO Shaun Hagen from the Gold Coast as he unpacks a fundamental shift in automation — where value is no longer defined by what you implement, but how quickly it integrates and delivers. Because if connection takes months, the ROI is already slipping away.This episode covers:Why surcharge complexity is creating immediate margin riskHow trade is shifting toward more controlled, compliance-driven corridorsWhy automation ROI is now defined by integration speed, not hardwarePlus — this week’s fun fact that puts warehouse scale into perspective, with a warehouse so large they have their own weather system!If you're a 3PL, shipper, or operator, this is your playbook for protecting margin and making faster, smarter execution decisions.Spot the pattern early, simplify your response, and this week especially, audit every surcharge before it audits your margins. We'll see you all next week. Head to cartoncloud.com to learn more.