TWIL: What’s Actually Happening in Logistics Right Now (with special guest Scott Murray)

Wait... what do Zoolander and self-driving delivery trucks have in common? Find out in today's Ep as we take a look at the latest logistics news — from the view of operators on the ground! In this week’s This Week in Logistics, we’re joined by special guest Scott Murray, VP of Operations at CartonCloud, to get a clear, on-the-ground view of what’s actually happening across the logistics industry right now.There’s a lot happening in the headlines — fuel volatility, cost pressure, and shifting demand — but what does that really look like inside day-to-day operations?This episode goes beyond the surface to unpack how these changes are showing up for operators, where businesses are feeling the strain, and what the best operators are doing differently to stay ahead.Because right now, the environment is less forgiving — and the gap between disciplined operators and everyone else is widening.This week we cover:Why the current market feels “relentless” for logistics operators on the groundHow fuel volatility is forcing mid-contract pricing changes and difficult customer conversationsWhy capacity isn’t the real issue — profitability isWhat the best operators are doing differently, from customer selection to proactive communicationWhy process discipline matters more than technology in the current environmentHow to approach AI in logistics, without overcomplicating itWhy strong customer relationships are becoming a key advantage during volatilityIf you run a 3PL, transport operation, or warehouse, this episode will help you focus on what actually matters right now:From reacting to pressure → to understanding your true cost to serveFrom chasing volume → to protecting profitability and relationshipsGet clear on your costs, tighten your processes, and stay close to your customers — that’s what will carry operators through this period.