TWiLBM #191: The in-experience store episode

Welcome to episode #191. On the show: Bonnaroo's beacon results; Heineken's @wherenext twitter service; Clear Channel launches their "Connect" platform; Petpace tracks the health of your pet; AdNear teams up with Mindshare for location targeting in Asia; Samsung launches "CentreStage" in BestBuy; Marriott launches LocalPerks; Birchbox opens up a real-life store in SoHo; Hermes' Fox Den window display; The Sensing Umbrella. Special guest is Henry Lawson of Autograph (the company that installed beacons in every store on Regent St).   Full show notes can be found here: http://untether.tv/2014/twilbm-191-the-in-experience-store-episode/

An episode of the UNTETHER.tv - Mobile strategy and tactics (video) | Pervasive Computing | Internet of things podcast, hosted by Rob Woodbridge, titled "TWiLBM #191: The in-experience store episode" was published on July 21, 2014.

July 21, 2014 · UNTETHER.tv - Mobile strategy and tactics (video) | Pervasive Computing | Internet of things

Summary

Welcome to episode #191. On the show: Bonnaroo's beacon results; Heineken's @wherenext twitter service; Clear Channel launches their "Connect" platform; Petpace tracks the health of your pet; AdNear teams up with Mindshare for location targeting in Asia; Samsung launches "CentreStage" in BestBuy; Marriott launches LocalPerks; Birchbox opens up a real-life store in SoHo; Hermes' Fox Den window display; The Sensing Umbrella. Special guest is Henry Lawson of Autograph (the company that installed beacons in every store on Regent St).   Full show notes can be found here: http://untether.tv/2014/twilbm-191-the-in-experience-store-episode/

Episode Description