TWiRT Ep. 377 – Virtualizing in 2018

We keep running upon the subject of Virtual Radio, or Virtualizing Radio. Chris Tobin and I imagine both good consequences and unfortunate ones as broadcasters implement more virtualization strategies. Sure, saving money could be a motivator for virtualizing, but Chris asks, “How will you improve your broadcast product with the money saved?” Kirk points out the increased flexibility of virtual tech allows more localism with less effort.