TWiRT Ep. 542 - Engineering Adds Revenue via RDS with Joe Marshall

The FM Radio Data System has been around for 45 years, but internationally finalized in 2000. Despite being a worldwide standard, radio manufacturers and broadcasters have implemented the standard in different ways, resulting in rather inconsistent information displays for consumers. One leading company fixing this problem is Quu. Joe Marshall is the Technical Success Manager for Quu, and focused on helping FM broadcasters get consistent and compelling data and graphical displays on every FM and HD radio on the road.Show notes:NAB Study and Best Practices:NAB Auto Initiative (this page links to these two PDFs):NAB_DigitalDash_BestPractices_0319.pdfNAB_DigitalDash_RecommendedBestPractices_0419.pdfGuestJoe Marshall - Technical Success Manager at Quu, Inc.HostKirk Harnack, The Telos Alliance, Delta Radio, & South Seas BroadcastingFollow Kirk on Twitter - @kharnackFollow TWiRT on Twitter - @TWiRTshow and FacebookSponsored byBroadcasters General Store, with outstanding service, saving, and support. Online at BGS.cc.Broadcast Bionics - making radio smarter with Bionic Studio, visual radio, a social media tools at Bionic.radio.Angry Audio - with StudioHub cables and adapters. Audio problems disappear when you get Angry at AngryAudio.com.And MaxxKonnectWireless - Prioritized High Speed Internet Service designed for T...