TWiRT Ep. 794 - Embrace Podcasting Now with Mike McVay and Craig Bowman

Radio broadcasters can’t ignore the shift to on-demand listening—and podcasting is a key part of that evolution. On this episode of This Week in Radio Tech, we hear compelling insights from Mike McVay on why embracing podcasting is no longer optional for stations that want to stay relevant. Craig Bowman from Futuri Media joins us to explain how technology is making it easier than ever to turn broadcast content into compelling digital assets. Together, they outline both the strategic importance and the practical pathways for getting started. If you’re thinking about extending your station’s reach beyond the airwaves, this episode is a must-listen.