TWiRT Ep. 802 - Generative AI in Broadcasting with John Pooley

Generative AI is showing up everywhere, but what does it really mean for broadcasters and broadcast engineers? On This Week in Radio Tech episode 802, John Pooley, CSTE, joins us to share his SBE presentation, “Human Centered Generative AI for Broadcasting,” and to take questions about the practical, ethical, and operational implications of using AI in our work. John’s message is clear: use AI well or risk being left behind—but use it carelessly and you can lose money, judgment, data security, and trust. We’ll talk about keeping humans in control, verifying AI-generated work, protecting sensitive station and customer data, and using AI as a coworker for research, troubleshooting, planning, and professional learning. Join us for a thoughtful, engineer-to-engineer conversation about where generative AI can help broadcasting—and where it absolutely still needs adult supervision.