Twitter is Not A Strategy

In a cultural climate saturated by technology, marketing professionals have focused their energies on creating newer and more digital methods of promoting their brands, with the fear that if they don’t embrace the internet, or "Big Data," they will fade into obscurity. Tom Doctoroff argues that this frenzy over digital media has created a schism in the marketing world that is hindering brands from attaining their true business potential.See omnystudio.com/listener for privacy information.