two & a half gamers session #10 - How to save millions with marketability tests? Fake ads going nowhere rant!

This is no BS gaming podcast 2.5 gamers session #10. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy it. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Youtube: https://youtu.be/SjtrJ1wG0I8 Agenda News 3:00 Netflix boosts mobile games approach with acquisition of Boss Fight Entertainment 10:20 KRAFTON, INC. SIGNS LONG-TERM COOPERATION AGREEMENT WITH SOLANA LABS FOR BLOCKCHAIN-BASED GAMES AND SERVICES 12:25 Crypto investor Katie Haun raises $1.5 billion, the largest debut fund ever by a female VC 18:40 In-game ads are getting more misleading, sexist and misogynistic, says Meretzky 27:00 Pre softlaunch activities https://lancaric.me/how-to-save-millions-with-marketability-testing/ What can we do pre-soft launch of our game? What to do before we decide to develop a game? Which questions to ask? Market research Target audience USP Game genre Marketing team capabilities Company strategy How to do market research? Tools? Competitor ads? How to define target audience? Demo, motivations, profiles, persona Playtesting What? How? Why? When do we start with UA/marketing? Marketability tests campaign optimisation Fake store pages (tools or DIY) Which channels? What to test? Player survey at the end (what questions to ask?) no suggestive questions! Please share feedback and comments - [email protected] / lancaric.me