two & a half gamers session #14 - How to read Ad mon data for beginners? ATT & player segmentation

This is no BS gaming podcast 2.5 gamers session #14. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy it. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Youtube: https://youtu.be/m8k9OhVghlw Agenda 4:40 Meta numbers 10:10 Rovio revenue increase & quarterly results 13:40 ATT numbers, player segmentation & ad monetisation 20:20 Is Ubisoft getting bought?  25:10 Activision numbers  31:30 How to read Ad mon data for beginners? How to look at the data? Applovin and iS don’t really have a good guide for how to use their platform as it’s not in their interests. So it’s not your fault you don’t know this, it's by design! They’re both great companies but the perfect client for MAX and iS is a dev who signs up and does nothing. This is a short guide for beginners on how to look at admon data. This presentation is for Applovin and I’ll do Ironsource another time. I actually have slides so for you listening I’ll try to narrate as best as I can. There’s 2 topics that I’d like to cover are “Advanced reporting” and “AB tests” with an extra bonus CYA topic on “Network Comparison” if we have time. Slides: https://docs.google.com/presentation/d/1KdQeSzYzi4Ty6yicYT1hh7HIcbQ8uqSOZwUT3MUWLOI/edit#slide=id.g11b4a57a28b_0_18 Please share feedback and comments - [email protected] / lancaric.me