two & a half gamers session #15 - Can UA save your game? Does your game need UA? UA for beginners

This is no BS gaming podcast 2.5 gamers session #15. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy it. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Youtube: https://youtu.be/BKyjxR8t_qg Agenda 1:30 Correction of Admon stuff from session #14 6:20 Applovin buys Wordle! (Modern cinderella story) 10:00 Mobile game revenue decreased for first time ever in Q1 2022 13:00 Despite record Q1 2022 for declared M&A, value of closed deals decreased Sell in May and then be away… 20:00 Ads in the metaverse Basics of UA 22:30 when to start working on UA? 23:20 How UA can help before game is built? What are the KPIs to look at? 24:20 video #10 marketability tests 25:00 technical stage & KPIs 26:15 Retention KPIs (game + UA) 27:45 What kind of budget to use? 30:50 Never kill a game based on only one channel 32:30 Proxy events dont work in reality 34:15 Scaling the game and profitable UA 34:45 Top 3 creative tricks 36:00 Golden cohorts 38:30 Use Soft launch data for global launch assumptions 40:20 Different optimisation methods (Purchase vs AdROAS) UA Myths 42:20 - UA can save your game 45:00 UA is the problem why your game is not working 46:00 how to see the UA is shit? 49:10 game will work without UA Please share feedback and comments - [email protected] / lancaric.me