two & a half gamers session #16 - 7 Ad monetisation secrets how to make more revenue

This is no BS gaming podcast 2.5 gamers session #16. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy.  Panelists: Jakub Remiar, Felix Braberg  Youtube:  https://youtu.be/Ys7A3F7MFt4   Agenda 00.40 Matej missing in action after beach party 02.00 Introduction 03.36 Possible EA Acquisition 06.50 Marvel Snap  11.40 Ubisoft want Eur 60 per share 14.11 Tencent revenue growth slows 18.53 TikTok wants to release in-app games this year 23.00 Ad Monetization Secrets 24.00 All is a negotiation  26.00End cards from ads  29.00 X close button 32.00 Audio turning on 33.00 High placement price points 35.00 Vungle Bidder 36.30 Unity Latency  38.24 Admob Placements 40.51 Rewarded Video icons during holidays 7 Secrets of making more money with Ad monetisation   As an Admon person it’s your job to know as much as possible about as many networks as possible. This gives you the edge to make more ad revenue. So I learned all these things in a variety of ways. Ranging from being angry, making mistakes, and at 4 am at a conference bar. I’ll start with some general ones then network specific ones.    Everything when it comes to ad networks is a negotiation and you can negotiate anything!    The real first make or break moment comes when you’re able to get an AM in all the networks that you work with. Having this connection allows you to ask for all things  Bigger networks obviously listen less  End cards from ads   X’s to close ads   Audio Turning on when phone is muted  Placement Price Points are too high   Moving on to Network specific tips   Vungle - If you’re using Vungle on bidder and your average eCPM in the waterfall is higher than $26 you should move to Vungle Placements   Unity - Everyone talks about latency on the mediation side. On Unity you can also get latency if you have too many placements created on Unity that you’re not using.   Admob - This is a deadly tip but a bit of a double edged sword. The admob algo works by ramping up data in the first 3 days to feed its algo on price points.    Game Design for ads?  Change ad buttons every time there is a holiday (Christmas, Halloween etc).    Please share feedback and comments - [email protected] / lancaric.me