two & a half gamers session #17 - the creative framework, tips for inspiration, recession & games

This is no BS gaming podcast 2.5 gamers session #17. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy.  Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Youtube: https://youtu.be/Gs3YE6MJKIg    Agenda  2:55 Recession & mobile games 14:50 Apex Legends  21:34 The creative framework   40:40 5 secret tips where to get inspiration Describing creative process from scratch  competitor research + old creatives assessment, brainstorming, creative brief, production, testing, evaluation, iteration, new brainstorming,  all over again  What kind of tools to use for competitor research?   5 secret tips where to get inspiration  Youtube videos with millions of views (unboxing - chest openings)  Current situation (covid, EURO, seasonal creatives - although those suck balls)  Memes (drake, whatever else trending at the moment… )  Hype (Netflix series, …)  Different game genres Why are we making creatives for players and not art directors?  presentation with tips & examples  https://docs.google.com/presentation/d/1azXidQYoAneJgEAaV-ylJ67c8XVFallrzY4OIHSE5B0/edit    Please share feedback and comments - [email protected] / lancaric.me