two & a half gamers session #21 - How to run efficient UA on TikTok? TikTok's explosive growth

This is no BS gaming podcast 2.5 gamers session #21. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Youtube: https://youtu.be/0aHX6LQrhrs Agenda: 1:30 Explicit ads (Breaker Fun 1 & 2 by MoGame) https://res1.applovin.com/o7e02c07/c90fed39eb8753b02925462885680884e45f69e9_v23_phone.mp4 https://res1.applovin.com/o7e02c07/723bb9954d431db13fbbad23fc66e1546398d74b_v23_phone.mp4 Google Play SDK Index - https://play.google.com/sdks 6:30 Bobby Kotick voted to be re-elected to board by Activision Blizzard shareholders https://www.pocketgamer.biz/news/79039/bobby-kotck-voted-re-elected-board-activision-blizzard-shareholders/ 8:03 Meta Reveals VR Headset Prototypes Designed to Make VR ‘Indistinguishable From Reality https://www.roadtovr.com/meta-vr-headset-prototypes-visual-fidelity-indistinguishable-from-reality/ 11:20 TikTok’s ByteDance Generates $1 Billion From Mobile Games in One Year https://sensortower.com/blog/bytedance-mobile-games-one-billion-revenue 16:50 Tiktok rocket ship Slope after hitting $10bn in revenue what happens after that Report from May 2022 said Tiktok is on track to triple it’s ad revenue passing revenue of Twitter and Snap Tiktok (only) triple from $3.8bn in 2021 to $11.6bn in 2022 (200% increase) Those numbers don’t lie - you can't reach this scale without advertisers getting value Thought that could be a nice segway into Matej doing a state of the tiktok 19:20 Tiktok UA intro 20:15 Tiktok Fun facts (location targeting restrictions) 29:00 Pangle issues 33:00 UA best practices 39:00 US Purchase campaign (FB vs tiktok CPI comparison) 39:40 UA challenges 42:30 Initial campaign structure & targeting 44:00 "predictions" Please share feedback and comments - [email protected] / lancaric.me