EPISODE · Jul 11, 2022 · 48 MIN
two & a half gamers session #23 - How to do a proper game performance audit? UA, Admon & GD
from two & a half gamers · host Lancaric.me
This is no BS gaming podcast 2.5 gamers session #23. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Youtube: https://youtu.be/7LIHLx4fWeU What should we look at? UA Channel performance Campaign structure / campaign type (AAA vs regular) Targeting options (interests, broad vs LAL) Optimisation structure (Purchase or VO? - mostly VO only) GEOs Creatives Age segments Android Device performance (exclusion list) Creative history What really worked and what really didnt? And WHY? Types of creatives Creative team and their process Daily spend vs daily revenue Paid vs organic Data health check Admon Do a sanity check Fill eCPM Revenue Network SoR v SoV Waterfall GD? The Team The Production The Game Please share feedback and comments - [email protected] / lancaric.me
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two & a half gamers session #23 - How to do a proper game performance audit? UA, Admon & GD
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