two & a half gamers session #24 - 1 year after IDFA Apocalypse. State of the UA, Admon & retargeting

This is no BS gaming podcast 2.5 gamers session #24. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy. Panelists: Kate Lovejoy, Niels Beenen, Felix Braberg, Matej Lančarič,  Youtube: https://youtu.be/2NE3ls6nVu4 We will be discussing one year after the IDFA "apocalypse" & tectonic shifts happened. Everything UA, Ad monetisation, retargeting and Skan 4.0 related.  Whoop whoop!  Agenda: 2:34 How did our day to day job changed after IDFA bullshit happened? 8:05 Felix, you had some (secret) tips and tricks on how to increase it. Could you share? Why should companies test out pre-prompt windows? 12:10 How do gaming companies look at retargeting in general? Or, how was it before IDFA and how is it now? Is it a significant % of their spend? 13:20 How to incorporate retargeting spend into UA costs / CPIs? 16:44 How do MMP approach retargeting?  19:47 Retargeting & control groups! 20:16 How to approach retargeting on iOS? 22:52 UA & Retargeting is dead 24:06 Were companies pulling back spend on iOS?  26:27 Apple recently announced SKAN 4.0. Without going too geeky, what can we expect? How are these changes going to affect measurement? 31:00 Tip for SKAN 4.0 32:00 No SKAN no problem for retargeting 32:30 Creative testing on retargeting 33:30 Which game genres have the highest opt-in rates from what you can see? And why? 35:00 Singular Product innovations for iOS 36:50 IDFA dinosaurs vs Google privacy sandbox 41:00 iOS LTV prediction 42:00 last comments, tips & tricks, recommendations Please share feedback and comments - [email protected] / lancaric.me