two & a half gamers session #25 - Does Ubisoft give a F! about mobile games? GD, UA & Admon analysis

from two & a half gamers · host Lancaric.me

This is no BS gaming podcast 2.5 gamers session #25. This week we continue with our new segment! The Mobile Gaming Company Happy Hour where we do a deep dive on a mobile gaming company from the perspective of Game Design, UA and Ad Mon. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy it. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Youtube: https://youtu.be/i5uGERxrZMk Today we’ll be discussing Ubisoft 1:18 Some general information on Ubisoft: Let’s dive into the first sets of numbers! Ubisoft is as all of you know a French company which is also reflected in their 2021 annual financial statement. The cover page which you’re greeted by has a picture of two playable characters that are looking down on you with a look of sheer superiority. Ubisoft was founded by Yves Guillemot, who still leads the company as its CEO and largest shareholder with an 18% stake. 7:41 Felix speaks French about Ubisoft mobile 8:21 Ubisoft mobile portfolio general info & revenues 23:50 Insider South Park info 25:00 Idle miner OG idle game + all other new IDLE games  29:00 Ubisoft non-mobile portfolio info 32:20 User Acquisition intro 33:20 UA spend 34:08 Main UA channels 36:10 Creatives FB vs Google 38:20 UA suggestions 42:00 Kolibri UA  42:30 Kolibri main UA channel 44:00 Admon intro 47:10 Kolibri Admon 50:00 Greenpanda games admon 50:30 1492 admon Please share feedback and comments - [email protected] / lancaric.me

What this episode covers

This is no BS gaming podcast 2.5 gamers session #25. This week we continue with our new segment! The Mobile Gaming Company Happy Hour where we do a deep dive on a mobile gaming company from the perspective of Game Design, UA and Ad Mon. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy it. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Youtube: https://youtu.be/i5uGERxrZMk Today we’ll be discussing Ubisoft 1:18 Some general information on Ubisoft: Let’s dive into the first sets of numbers! Ubisoft is as all of you know a French company which is also reflected in their 2021 annual financial statement. The cover page which you’re greeted by has a picture of two playable characters that are looking down on you with a look of sheer superiority. Ubisoft was founded by Yves Guillemot, who still leads the company as its CEO and largest shareholder with an 18% stake. 7:41 Felix speaks French about Ubisoft mobile 8:21 Ubisoft mobile portfolio general info & revenues 23:50 Insider South Park info 25:00 Idle miner OG idle game + all other new IDLE games 29:00 Ubisoft non-mobile portfolio info 32:20 User Acquisition intro 33:20 UA spend 34:08 Main UA channels 36:10 Creatives FB vs Google 38:20 UA suggestions 42:00 Kolibri UA 42:30 Kolibri main UA channel 44:00 Admon intro 47:10 Kolibri Admon 50:00 Greenpanda games admon 50:30 1492 admon Please share feedback and comments - [email protected] / lancaric.me

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two & a half gamers session #25 - Does Ubisoft give a F! about mobile games? GD, UA & Admon analysis

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This episode was published on July 24, 2022.

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