two & a half gamers session #28 - Admob bidder uplift update, how do hypercasual games make money?

from two & a half gamers · host Lancaric.me

This is no BS gaming podcast 2.5 gamers session #27. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Youtube: https://youtu.be/U-DQSUagL48  Agenda:  00:00 Intro  02:50 Embracer Group Q1 financials reveals 107% increase in net sales  07:10 Google iOS + Retargeting updates  09:10 Admob Bidding update with numbers!  20:00 How do hypercasual games make money?   33:33 Ad network campaign structure   Mentioned gamecamp video with high optin rates examples https://youtu.be/ncnjjfAVS5E  Hit the Subscribe button on Youtube, Spotify and Apple!  Please share feedback and comments - [email protected] / lancaric.me