two & a half gamers session #32 - Global launch games like a pro, Playrix GL rumour, Google updates

This is no BS gaming podcast 2.5 gamers session #32. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Youtube: https://youtu.be/De1Io0Hgp_s Agenda: 00:00 Intro 03:20 Admob Bidder update 05:19 Google tROAS update 07:24 Roblox bringing ads into the experiences next year 10:35 New Marvel AR game is coming 14:43 Marvel snap launches in October 17:31 Global launching like a pro intro! 18:26 What does global launch mean for ad mon? 19:59 Top Ad networks to start with  20:30 strong GEO centric Ad networks 23:00 Admon <3 UA (Tier setup waterfall prices) first game launch ever I’d say start with in USA: iOS $210 iOS - on RVs $200 iOS - on Inters $9 iOS - Banners Android $200 Android - Rewarded $200 Android - Inters $10 Android Banners 26:00 What are add.app.txt & info.plist files 27:30 A/B testing during Global launch 29:00 Game Design starting with content pipeline 29:53 99% of games don't make money during soft launch 30:30 Please hire Jakub Remiar for motivational speeches / motivate your company 32:00 Optimal content for global launch 33:30 Simulate your spend depth & how to do it? 36:20 Have conversion offers ready (ideally in monetisation stage) 38:00 Events! 39:00 Balance game as fast as you can! 41:00 Global launch black screen issues 42:00 What questions do you need to ask yourself? 42:54 Gardenscapes rumour 43:43 Big splash GL over 45:20 Cashflow for global launch 46:30 UA team experience 47:10 Creatives  49:00 Budget scenarios 51:10 Simplified UA structure for global launch See you at PGC Helsinki! Hit the Subscribe button on Youtube, Spotify and Apple! Please share feedback and comments - [email protected] / lancaric.me