two & a half gamers session #33 - The UA (r)evolution, from fake ads to fake core gameplay in games

This is no BS gaming podcast 2.5 gamers session #33. Sharing actionable insights, dropping knowledge from our day to day User Acquisition, Game design and Ad monetisation jobs. Also discussing the latest industry news from time to time while having so much fun! Let’s not forget, this is a 4am conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Youtube: https://youtu.be/-qRBi3s4w68 Agenda: 00:00 Intro  05:00 Why developers use fake ads? 06:00 Why is it happening?  08:00 Reviews?  12:00 Facebook banning the fake ads? how about nope 13:20 Fake ads as a funnel 14:30 What affects the CPI? 16:50 fake core gameplay as an evolving trend 18:30 evolution fake ads 24:00 8 million a month revenue for 5 year old game with 0 changes https://lancaric.me/fake-ads-in-user-acquisition-the-untold-story/ 27:20 Is Jakub a changed man after getting covid?  27:30 Is Kingdom Guard a tower defense? WRONG! 34:40 X-Hero example 36:00 Fake ads = game play illusion  37:00 Best predictor of creative performance?  38:20 End cards  39:10 3 click end card template 42:55 "You don't need to have great creatives", Felix 45:20 Real data for longer end cards See you at PGC Helsinki! Hit the Subscribe button on Youtube, Spotify and Apple! Please share feedback and comments - [email protected] / lancaric.me