two & a half gamers session #36 - Google AdROAS campaigns, Admon Exchanges, Survivor.io update

This is no BS gaming podcast 2.5 gamers session #36. Sharing actionable insights, dropping knowledge from our day to day User Acquisition, Game design and Ad monetisation jobs. Also discussing the latest industry news from time to time while having so much fun! Let’s not forget, this is a 4am conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Youtube: https://youtu.be/i3g99yfCS5E Agenda: 00:00 Intro 03:23 Google AdROAS campaigns 09:25 Hamburger optimisation approach 10:30 Proxy events BS 12:30 Proxy event test suggestions 15:20 Ads are beautiful 16:00 Exchanges are growing 20:40 Inventory LOL! 22:31 Admon Super secret & super helpful tip 24:00 IT'S JUST ONE LINE OF CODE!  26:18 Admon tip no.2 26:44 Survivor.io observations & updates 28:08 Props to us 30:40 What is a horizontal content? 35:10 1.5Mil USD /day revenue! 35:20 Retention metrics Archero vs Survivor.io Hit the Subscribe button on Youtube, Spotify and Apple! Please share feedback and comments - [email protected] / lancaric.me