two & a half gamers session #37 - Marvel Snap global launch case study UA, GD, Admon view

This is no BS gaming podcast 2.5 gamers session #37. Sharing actionable insights, dropping knowledge from our day to day User Acquisition, Game design and Ad monetisation jobs. Also discussing the latest industry news from time to time while having so much fun! Let’s not forget, this is a 4am conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Youtube: https://youtu.be/LnA10ZZ3Nc4 Agenda: 00:00 Intro 03:20 Second Dinner company intro 05:40 Jakub being rude! 06:50 Channel mix (Facebook is the biggest spender) 07:30 How to stop pouring UA money down the drain 08:55 GEO revenue mix 09:40 GEO mix both Android and iOS in terms of spend 10:45 Shotgun UA approach 11:30 how to run CCG UA on ad networks? 15:05 Tiktok UA strategy 16:50 Creative strategy  21:42 Admon intro 22:55 Ads vs Marvel license? 24:50 Highest AdARPDAUs  25:00 Ad realm of speculations 26:40 Missing out on $500k of Ads?  28:10 Game design & Second dinner team intro  28:45 Good old mulligan 31:00 Gwent vs Marvel Snap comparison 33:45 what can you buy for hard cold cash? 34:00 pre-scripted pools of cards 37:30 Rock-paper-scissors  39:20 You can't speed up the game with money! 40:50 calculating the spending depth 45:57 Win rate increases retention Hit the Subscribe button on Youtube, Spotify and Apple! Please share feedback and comments - [email protected] / lancaric.me