two & a half gamers session #39 - How to do a game review? Rush Royale full UA, GD, Admon analysis

This is no BS gaming podcast 2.5 gamers session #39. Sharing actionable insights, dropping knowledge from our day to day User Acquisition, Game design and Ad monetisation jobs. Also discussing the latest industry news from time to time while having so much fun! Let’s not forget, this is a 4am conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Special guest: Maria Gillies Youtube: https://youtu.be/jqa5V05U1eM Agenda: 00:00 Intro 04:04 My.games was removed from App store & GP 05:00 Why did it happen? Oligarchs much? 08:11 How do you do a game review properly? 08:40 UA review in general. What to look for? 10:20 Unfortunate news. Diversify the diversification t-shirts stuck in China.  Pre-order now at [email protected] 13:27 Reviewing individual UA channels 14:40 UA benchmarks 15:50 Rush Royale creatives strategy 19:40 How to approach the game review from the product side? 20:50 Wild Detective Pikachu appears 25:40 Product trick how to do a fast review 29:00 You need to know the archetypes  29:50 Jakub & his balloons 31:00 Habby examples 31:23 What is the difference between the core gameplay and game meta with examples? 33:27 Explaining excel sheets to random industry peeps 34:15 Pacing is a delicate balancing act 36:33 My.games portfolio  36:35 Jakub is geeking out on the Rush Royale product review  42:50 Jakub is happy Maria is on the pod  43:35 The BEST part of the product review - Ad monetisation 45:30 6 ads placements  46:52 Hypothetical question: Should you add ad monetisation to the game or bank on the premium feel?  48:30 Marvel Snap AdWINK 48:50 Felix magical Daily Ad revenue estimate calculation  51:15 How critical is it to hire an expert in Admon? 54:00 Ad network mix review 56:00 What to add into the mix to get ARPDAU higher by 5%  58:50 How to select the games for review? 1:00:00 How do you know what to look for?  1:01:00 How do you define interesting live ops? 1:03:00 Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it Hit the Subscribe button on Youtube, Spotify and Apple! Please share feedback and comments - [email protected] / lancaric.me