two & a half gamers session #40 - Q4 Live ops tips, Q4 UA Budget optimisations, Admon bidder updates

This is no BS gaming podcast 2.5 gamers session #40. Sharing actionable insights, dropping knowledge from our day to day User Acquisition, Game design and Ad monetisation jobs. Also discussing the latest industry news from time to time while having so much fun! Let’s not forget, this is a 4am conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Youtube: https://youtu.be/E6ZYNQExv2A Agenda: 00:00 Intro 03:05 Kudos to us 05:10 Newzoo forecast clickbait  07:10 Felix can't write headlines 08:15 but can predict 2023 industry growth (only after thanksgiving though) 09:00 Google struck a deal with Activision - getting sued 12:38 Felix is looking forward to the best days in his life 13:09 Google bidder update (approach your Admob friend for beta) 14:50 Amazon Publisher Services update 16:51 Predictions suck 17:13 Q4 is tough (only Felix is happy) 19:09 Redecor stopped UA totally 21:00 Budget scenarios 23:53 How to decrease budget efficiently? 26:04 Q4 UA tips for Megacorps  27:30 CARPE YOLO! 27:57 Rapid creative testing 28:23 No Holiday BS pls 28:40 No UA experiments 30:54 Getting pleasure from watching Ads 32:57 Heroes vs Hordes is growing 33:40 Q4 Liveops tips & prep 43:34 Azur lane & Township adding mini games as Liveops events Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify and Apple! Please share feedback and comments - [email protected]   If you are interested in getting UA tips every week on Monday, visit lancaric.me and sign up to Brutally Honest newsletter by Matej Lancaric Thanks to our sponsor Adikteev! Read the Upland case study - https://www.adikteev.com/blog/how-upland-drove-high-engagement-to-boost-in-app-conversions-by-33