two & a half gamers session #42 - Sexist ads admon side, Gold & Goblins full UA, Admon, GD review

from two & a half gamers · host Lancaric.me

This is no BS gaming podcast 2.5 gamers session #42. Sharing actionable insights, dropping knowledge from our day to day User Acquisition, Game design and Ad monetisation jobs. Also discussing the latest industry news from time to time while having so much fun! Let’s not forget, this is a 4am conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Youtube: https://youtu.be/dlBSemAPfmE Agenda: 00:00 Intro 03:32 Matej with T-Shirt on (fans want, fans get) 04:05 Good Job Singular Webinar 04:49 Modern Arnold Schwarzenegger 05:12 Battle against the sexist ads begins 05:48 Sexist ads admon perspective 06:47 Decimals - the Signature admon move  10:38 Jakub thinks FTC blocks the M&A of Activision 12:46 Golds & Goblins intro 14:02 Felix & Jakub take a guess about certain monetisation strategy 15:19 UA channel mix of Gold & Goblins 16:49 How much money are they spending? 17:27 Cats come here for decimals! 17:40 EHM! 18:25 Creative strategy 19:43 Matej makes a surprise prediction 21:21 Ad monetisation deep dive  21:59 Give me your lunch decimals! 25:17 Scandinavians love Goblins! 26:42 Admon is working super well, dont touch it! 27:11 Jakub and Felix invite you to sign up to Matej's newsletter at lancaric.me 27:45 Idle genre history lesson 34:49 Gold & Goblins core gameplay 39:19 Pacing is important for exponential growth 40:00 Design space for system and vectors 40:15 Felix wants to hear about the ads, Felix wants to hear about the ads 44:36 Little bit of the game design improvements 45:10 JAKUB HAS SEEN IT ALL  47:20 People should talk about the game more, its excellent!  48:28 Retention numbers Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify and Apple! Please share feedback and comments - [email protected] If you are interested in getting UA tips every week on Monday, visit lancaric.me and sign up to Brutally Honest newsletter by Matej Lancaric Latest blog: https://lancaric.me/11-tips-for-killer-user-acquisition-ops-q4-version/ Adikteev resources: https://www.adikteev.com/whitepaper/smart-cross-promotion-is-the-future-of-app-marketing 

What this episode covers

This is no BS gaming podcast 2.5 gamers session #42. Sharing actionable insights, dropping knowledge from our day to day User Acquisition, Game design and Ad monetisation jobs. Also discussing the latest industry news from time to time while having so much fun! Let’s not forget, this is a 4am conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Youtube: https://youtu.be/dlBSemAPfmE Agenda: 00:00 Intro 03:32 Matej with T-Shirt on (fans want, fans get) 04:05 Good Job Singular Webinar 04:49 Modern Arnold Schwarzenegger 05:12 Battle against the sexist ads begins 05:48 Sexist ads admon perspective 06:47 Decimals - the Signature admon move 10:38 Jakub thinks FTC blocks the M&A of Activision 12:46 Golds & Goblins intro 14:02 Felix & Jakub take a guess about certain monetisation strategy 15:19 UA channel mix of Gold & Goblins 16:49 How much money are they spending? 17:27 Cats come here for decimals! 17:40 EHM! 18:25 Creative strategy 19:43 Matej makes a surprise prediction 21:21 Ad monetisation deep dive 21:59 Give me your lunch decimals! 25:17 Scandinavians love Goblins! 26:42 Admon is working super well, dont touch it! 27:11 Jakub and Felix invite you to sign up to Matej's newsletter at lancaric.me 27:45 Idle genre history lesson 34:49 Gold & Goblins core gameplay 39:19 Pacing is important for exponential growth 40:00 Design space for system and vectors 40:15 Felix wants to hear about the ads, Felix wants to hear about the ads 44:36 Little bit of the game design improvements 45:10 JAKUB HAS SEEN IT ALL 47:20 People should talk about the game more, its excellent! 48:28 Retention numbers Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify and Apple! Please share feedback and comments - [email protected] If you are interested in getting UA tips every week on Monday, visit lancaric.me and sign up to Brutally Honest newsletter by Matej Lancaric Latest blog: https://lancaric.me/11-tips-for-killer-user-acquisition-ops-q4-version/ Adikteev resources: https://www.adikteev.com/whitepaper/smart-cross-promotion-is-the-future-of-app-marketing

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two & a half gamers session #42 - Sexist ads admon side, Gold & Goblins full UA, Admon, GD review

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This episode is 51 minutes long.

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This episode was published on December 9, 2022.

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