two & a half gamers session #44 - New creative strategy from CN, UA winner of 2022, games update

This is no BS gaming podcast 2.5 gamers session #44. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. Also discussing the latest industry news from time to time while having so much fun! Let’s not forget, this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Youtube: https://youtu.be/H5WyEwzm0-A Agenda: 00:00 Intro 03:00 New creative strategy coming from China 07:31 Creative d*ck move 09:10 Meta, Google, and Facebook can do something about it (right, Felix?) oh yeah, Meta = Facebook 11:50 Rewarded ads are only for Games, not Apps! 12:54 Games updates 16:20 No segmentation for Special offers? WHY NOT? 19:25 Survivor.io Numbers update 29:46 UA review of 2022 30:20 Adikteev Crosspromo 30:50 TikTok UA Winner of 2022 39:20 UA diversification 41:49 Diversification is fucking important 43:47 Fill rates in India - How to increase it? 48:53 Predictions coming next week! Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - [email protected] If you are interested in getting UA tips every week on Monday, visit lancaric.me and sign up for the Brutally Honest newsletter by Matej Lancaric Latest blog: https://lancaric.me/user-acquisition-creative-learnings-2022/  Latest Adikteev blog: https://www.adikteev.com/blog-adikteev/cross-promotion-for-mobile-app-growth-why-now