two & a half gamers session #46 - Deconstruction of App businesses from UA, GD & Admon perspective

from two & a half gamers · host Lancaric.me

This is no BS gaming podcast 2.5 gamers session #46. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. Also discussing the latest industry news from time to time while having so much fun! Let’s not forget, this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Youtube: https://youtu.be/pvrV1_9rciA Agenda: 00:00 Intro  00:40 - Remo shows off his new annoying camera  01:52 - In today’s episode / Not about Gaming  02:27 - Two and a Half Gamers Top 10 Podcast in Mobile  02:41 - Message from our Sponsor Adikteev  03:24 - Application Design vs Game Design  04:41 - Redecor  08:22 - Duolingo  10:59 - It’s an App Remo, not a game  14:10 - Duolingo’s $224m subscription revenue  16:28 - Duolingo makes $50k/day from ads  18:12 - Kahoot!  22:11 - Ad Monetization in Apps  24:02 - Google Ad Manager in Apps  24:45 - How to get Gaming demand in GAM  26:34 - Are SDKs Hassle-free?   28:26 - eCPM floor for Interstitial adds  30:33 - Rewarded ads in Apps  33:18 - Facebook Rewarded ad policy rant  35:53 - UA channel mix for apps  37:21 - Best campaign structure for Apple Search Ads start 38:42 - If ASA comes out with something new always wait  41:42 - UA creatives for Apps  44:47 - Maven Matej pats himself on the back  47:15 - UA on Web Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - [email protected] If you are interested in getting UA tips every week on Monday, visit https://lancaric.me/user-acquisition-brutally-honest-newsletter-signup/ & sign up for the Brutally Honest newsletter by Matej Lancaric Latest blog: https://lancaric.me/user-acquisition-stop-sexist-ads/ Adikteev blog: https://www.adikteev.com/case-studies/how-sdv-increased-in-app-transactions-by-over-30

What this episode covers

This is no BS gaming podcast 2.5 gamers session #46. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. Also discussing the latest industry news from time to time while having so much fun! Let’s not forget, this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Youtube: https://youtu.be/pvrV1_9rciA Agenda: 00:00 Intro 00:40 - Remo shows off his new annoying camera 01:52 - In today’s episode / Not about Gaming 02:27 - Two and a Half Gamers Top 10 Podcast in Mobile 02:41 - Message from our Sponsor Adikteev 03:24 - Application Design vs Game Design 04:41 - Redecor 08:22 - Duolingo 10:59 - It’s an App Remo, not a game 14:10 - Duolingo’s $224m subscription revenue 16:28 - Duolingo makes $50k/day from ads 18:12 - Kahoot! 22:11 - Ad Monetization in Apps 24:02 - Google Ad Manager in Apps 24:45 - How to get Gaming demand in GAM 26:34 - Are SDKs Hassle-free? 28:26 - eCPM floor for Interstitial adds 30:33 - Rewarded ads in Apps 33:18 - Facebook Rewarded ad policy rant 35:53 - UA channel mix for apps 37:21 - Best campaign structure for Apple Search Ads start 38:42 - If ASA comes out with something new always wait 41:42 - UA creatives for Apps 44:47 - Maven Matej pats himself on the back 47:15 - UA on Web Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - [email protected] If you are interested in getting UA tips every week on Monday, visit https://lancaric.me/user-acquisition-brutally-honest-newsletter-signup/ & sign up for the Brutally Honest newsletter by Matej Lancaric Latest blog: https://lancaric.me/user-acquisition-stop-sexist-ads/ Adikteev blog: https://www.adikteev.com/case-studies/how-sdv-increased-in-app-transactions-by-over-30

NOW PLAYING

two & a half gamers session #46 - Deconstruction of App businesses from UA, GD & Admon perspective

0:00 49:37

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

EP 29: lemon juice

Oct 3, 2025 ·28m

EP 28: can you bless your enemies?

Sep 16, 2025 ·29m

🦋 Day 6 of Lose the Weight: health hacks

Sep 16, 2025 ·47m

🦋 Day 5 of Lose the Weight: movement

Sep 12, 2025 ·37m

🦋 Day 4 of Lose the Weight: nutrition

Sep 11, 2025 ·40m

EP 27: source is source

Sep 10, 2025 ·40m

Similar Podcasts

MG Show MG Show The MG Show, hosted by Jeffrey Pedersen and Shannon Townsend, is a leading alternative media platform dedicated to uncovering the truth behind today’s most pressing political issues. Launched in 2019, the show has grown exponentially, offering unfiltered insights, comprehensive research, and real-time analysis. With a commitment to independent journalism and factual integrity, the MG Show empowers its audience with knowledge and encourages active participation in the political discourse. Ask A Spaceman Archives - 365 Days of Astronomy Ask A Spaceman Archives - 365 Days of Astronomy Podcasting Astronomy Every Day of the Year French Your Way Jessica: Native French teacher founder of French Your Way Boost your French listening skills and test your comprehension with this one of a kind series of podcasts. Get the chance to listen to a real conversation between native speakers talking at normal speed AND customise your learning experience through carefully designed sets of questions (2 levels of difficulty) available for download at www.frenchvoicespodcast.com. All interviews also come with the transcript. French teacher Jessica interviews native speakers of French from around the world who share a bit of their life and passion. Where else would you meet in one same place a French yoga teacher based in Melbourne, a soap manufacturer from Provence, or a couple cycling around the world? The Small Business Startup School – Business Notes | Financial Literacy | Retail Psychology – For Professionals & Entrepreneurs The Small Business Startup School Inc. Starting or buying a small business? While personal circumstances may vary, business patterns remain timeless. On The Small Business Startup School, we explore strategies, insights, and practical solutions to help entrepreneurs confidently navigate their journey.Hosted by Ola Williams—a retail entrepreneur, fintech founder, and financial coach with over two decades of experience—this podcast marries financial awareness and retail psychology with optimism to deliver actionable takeaways.Join us to learn, grow, and connect as we uncover the keys to business success.Let’s continue to learn together and be encouraged to keep on connecting!

Frequently Asked Questions

How long is this episode of two & a half gamers?

This episode is 49 minutes long.

When was this two & a half gamers episode published?

This episode was published on January 9, 2023.

What is this episode about?

Can I download this two & a half gamers episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.

URL copied to clipboard!