two & a half gamers session #47 - Creative trends 2023, 1 year anniversary - kudos to you

This is no BS gaming podcast 2.5 gamers session #47. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget, this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Youtube: https://youtu.be/Pi_JEHK32mE Agenda: 00:00 Intro 03:00 Kudos to us! 1 year anniversary 03:54 Admon is easy, ehm hard, ehm checking creatives is easy 04:38 How to check competitor creatives for free?  07:24 Royal Match tested 15 different creatives in last 14 days 07:51 Top1 Royal Match creative connecting all the dots  09:00 Nobody: Nothing. Jakub starts drinking: CAMERA ZOOMS IN 10:08 Top3 Royal Match  12:21 Top1 Township creative 12:56 Top2 Township creative 13:24 Which of the Township creatives is more fake?  14:10 Top1 Merge Mansion creative 14:42 Top2 Merge Mansion creative 15:18 Top3 Merge Mansion creative 17:00 Who is the winner publisher on Android? 17:40 Top1 Hero Wars creative 18:15 Top2 Hero Wars creative 19:05 Top War game running 20 creatives in the last 14 days 19:16 Top1 Top War creative 20:30 Top War creative strategy masters - https://lancaric.me/ua-creative-strategy-user-acquisition/ 21:38 Mistplay intro 23:05 Top Mistplay creative(s) 25:14 UA view on Creative trends for 2023 25:50 Maven Matej pats himself on the back (again) 26:00 Adapting hypercasual mechanics & games into your creative 26:54 Camera zoomed in on Jakub's surprised face 29:00 Save the dog phenomenon  30:20 Altered gameplay trend 32:18 (no) ASMR trend 32:33 UGC trend 33:10 UGC can suck for some games 34:23 Pornstars in the creatives 35:10 Royal Match B actors from Cameo 36:43 Coinmaster leveraging local influencers 37:10 Generative AI trend 39:10 Fake ads with generative AI 39:45 Tiktok creative research 40:23 Shots fired! 40:40 Ducktape example  45:00 Multiple core gameplays 48:46 Royal Match implemented drilling creative into the game! 49:15 UA DESIGNS YOUR GAME IN 2023 50:30 Anniversary "gift" Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - [email protected] If you are interested in getting UA tips every week on Monday, visit https://lancaric.me/user-acquisition-brutally-honest-newsletter-signup & sign up for the Brutally Honest newsletter by Matej Lancaric Latest blog: https://lancaric.me/user-acquisition-stop-sexist-ads/