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two & a half gamers session #49 - How to leverage User Churn Prediction? Why is it important? episode artwork

EPISODE · Jan 30, 2023 · 44 MIN

two & a half gamers session #49 - How to leverage User Churn Prediction? Why is it important?

from two & a half gamers · host Lancaric.me

This is no BS gaming podcast 2.5 gamers session #49. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget, this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Matej Lančarič Special guests: Clement Favier & Cameron Thom Learn more about Adikteev: https://bit.ly/3Dp1f5k Youtube: https://youtu.be/t8aId6iwNBY Agenda: 00:00 Intro 01:07 Clement & Cam intros 04:50 PGC conference quick review & comments 09:18 Definition of User Churn  11:49 How to look at User Churn prediction? 18:04 how reliable are predictions when a new UA channel comes in?  19:05 Explaining AUC measures? 20:33 What to do with the User Churn prediction models?  31:28 How early could you predict churn?  37:12 What kind of uplift could I expect? Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - [email protected] If you are interested in getting UA tips every week on Monday, visit https://lancaric.me/user-acquisition-brutally-honest-newsletter-signup & sign up for the Brutally Honest newsletter by Matej Lancaric Latest blog: https://lancaric.me/how-to-choose-an-mmp-in-a-privacy-centric-mobile-ecosystem/ Adikteev's latest blog: https://www.adikteev.com/blog/how-to-face-the-80-d1-churn-rate

What this episode covers

This is no BS gaming podcast 2.5 gamers session #49. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget, this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Matej Lančarič Special guests: Clement Favier & Cameron Thom Learn more about Adikteev: https://bit.ly/3Dp1f5k Youtube: https://youtu.be/t8aId6iwNBY Agenda: 00:00 Intro 01:07 Clement & Cam intros 04:50 PGC conference quick review & comments 09:18 Definition of User Churn  11:49 How to look at User Churn prediction? 18:04 how reliable are predictions when a new UA channel comes in?  19:05 Explaining AUC measures? 20:33 What to do with the User Churn prediction models?  31:28 How early could you predict churn?  37:12 What kind of uplift could I expect? Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - [email protected] If you are interested in getting UA tips every week on Monday, visit https://lancaric.me/user-acquisition-brutally-honest-newsletter-signup & sign up for the Brutally Honest newsletter by Matej Lancaric Latest blog: https://lancaric.me/how-to-choose-an-mmp-in-a-privacy-centric-mobile-ecosystem/ Adikteev's latest blog: https://www.adikteev.com/blog/how-to-face-the-80-d1-churn-rate

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two & a half gamers session #49 - How to leverage User Churn Prediction? Why is it important?

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How long is this episode of two & a half gamers?

This episode is 44 minutes long.

When was this two & a half gamers episode published?

This episode was published on January 30, 2023.

What is this episode about?

This is no BS gaming podcast 2.5 gamers session #49. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having...

Can I download this two & a half gamers episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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