two & a half gamers session #49 - How to leverage User Churn Prediction? Why is it important?

This is no BS gaming podcast 2.5 gamers session #49. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget, this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Matej Lančarič Special guests: Clement Favier & Cameron Thom Learn more about Adikteev: https://bit.ly/3Dp1f5k Youtube: https://youtu.be/t8aId6iwNBY Agenda: 00:00 Intro 01:07 Clement & Cam intros 04:50 PGC conference quick review & comments 09:18 Definition of User Churn  11:49 How to look at User Churn prediction? 18:04 how reliable are predictions when a new UA channel comes in?  19:05 Explaining AUC measures? 20:33 What to do with the User Churn prediction models?  31:28 How early could you predict churn?  37:12 What kind of uplift could I expect? Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - [email protected] If you are interested in getting UA tips every week on Monday, visit https://lancaric.me/user-acquisition-brutally-honest-newsletter-signup & sign up for the Brutally Honest newsletter by Matej Lancaric Latest blog: https://lancaric.me/how-to-choose-an-mmp-in-a-privacy-centric-mobile-ecosystem/ Adikteev's latest blog: https://www.adikteev.com/blog/how-to-face-the-80-d1-churn-rate