E63: Two Biz Besties on AI, Custom Bots, and What Nobody Tells You About Building in Public

You built something new. You poured months into it. You launched it and the results were not what you expected.On this guest episode of The Offer Mojo Show, Lori Young is joined by brand strategist and Brand CEO founder Malika Malhotra to pull back the curtain on what it's actually like to build and launch AI-powered tools as a strategist — the wins, the honest misses, and the ongoing work of figuring out where this technology fits into a real expert business.Lori and Malika both built their own suites of AI assistants (the OfferMojo Squad and the Brand Force) grounded in their proven frameworks. They launched around the same time, faced similar hurdles, and have been thinking through what it means to build in public when the technology is moving faster than any of us expected.We talk about:Why expert-built AI tools produce dramatically better results than generic prompting (and the client story that proves it)What actually happened when they each launched — including a zero-sales email list launch and what they learned from itThe real fear behind why coaches hesitate to invest in AI tools, even from someone they trustWhy the human element in strategy and coaching will never be fully replaced, and where AI falls genuinely shortHow to think about building your own AI processes without getting paralyzed by the pace of changeIf you've been curious about AI in your own business but unsure whether to build something, buy something, or just keep watching from the sidelines, this conversation will help you think it through.The OfferMojo Squad is Lori's suite of six AI-powered offer assistants, built on her proprietary frameworks and designed to help you build, structure, message, and map a complete offer ecosystem. It's available now for $297.Join here: https://www.onamissionbrands.com/offermojo-squad Guest Information: Mallika Malhotra is an award-winning brand strategist, mentor, and speaker who helps women entrepreneurs discover their power niche, develop their signature framework, and amplify their authority online. With a background in corporate advertising and years spent helping visionaries clarify their message, Mallika specializes in turning personal brands into category leaders. She's the creator of the Brand Authority Accelerator and a passionate advocate for showing up boldly and consistently, without losing your soul in the process.Website: https://www.thebrandceo.com Instagram: https://www.instagram.com/thebrandceo LinkedIn: https://www.linkedin.com/in/thebrandceo Get your free brand audit with Snap: www.thebrandceo.com/snap Explore the Brand Force AI Suite: https://thebrandceo.com/brand-forceTo learn more about how I can support your growth, visit www.onamissionbrands.com Follow me on LinkedIn: / onamissionbrands Follow me on Instagram: / @offer_magicianIs your offer magnetic or muted by the noise? Find out with The Offer Pulse Check. In this free, 15-question quiz, we will measure your offer's foundation against the 5 vital signs of a strong offer. Get a pulse reading in each area, what it means for your offer, a picture of a strong offer pulse and a nudge toward which vital sign to strengthen first.Link to free quiz:  https://www.onamissionbrands.com/offer-pulse-check Get a deep diagnostic of your offers using The Offer X-Ray - assess your offers across the 6 pillars of the entire offer lifecycle. Receive a personalized report that highlights your offer's strengths, weaknesses and action steps to optimize your offers for more sales. Link to The Offer X-Ray: https://www.onamissionbrands.com/offer-x-ray To learn more about how I can support your growth, visit www.onamissionbrands.com. Follow me on LinkedIn: https://www.linkedin.com/in/onamissionbrandsFollow me on Instagram: https://www.instagram.com/offer_magician/