Two businesses, one store: Why omnichannel still hasn't solved its own architecture

Department stores have run two business models simultaneously for over fifteen years. The result is a financial architecture that punishes omnichannel behaviour from the inside out. In this episode, Maya and Selvane, unpack why the bottleneck was never technological, what a 7–10% ship-from-store cancellation rate reveals about incentive structures, and how the omni-cluster model redefines what the store is actually for 🏛️.➡️Click here to dive even further into this week’s IADS Exclusive: The Next Chapter of Omnichannel This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit iads.substack.com/subscribe