two controversial names, one strategy ~ Loughlan Dalton de Burgh

Hey Crew! Loughlan Dalton de Burgh named his cafe Pyramid Scheme. On purpose. Got a cease and desist from his landlord, went viral with 400,000 views, and had people driving two hours for his falafel.Then his business partner overdosed in the kitchen, $30,000 went missing from the books, and he shut it all down.He missed 12 consecutive mortgage payments. Used a foreclosure notice to unlock his super and clear $68,000 in arrears. Nobody knew any of this. He just kept building.So he started Pretty Privilege.The names are always the least controversial thing about him.We cover:- How Pyramid Scheme went viral and fell apart at the same time- The $30,000 betrayal nobody knew about until now- Missing 12 mortgages while building a Forbes 30 Under 30 company- Getting kicked out of the Taylor Swift concert four times in one night- What "success is shameless" actually means when everything is on the lineFollow Fayl Tales on all platforms @fayltalesFollow Loveth on LinkedIn and Instagram @lovethochayiFollow Loughlan and Pretty Privilege at https://www.prettyprivilege.club/Follow us on all platforms!Instagram ~ @fayltalesTiktok ~ @fayltales LinkedIn ~ @fayltales