Two Founders Trying to Flip The Script in The Challenging Fertility Start-up Space: Abby Mercado and Kristyn Hodgdon

On Inside Reproductive Health this week, Griffin Jones chats with Rescripted founders, Abby Mercado and Kristyn Hodgdon about their business model, how it came to be, and what risks they have in this space. How has Rescripted’s capital been invested? How do they keep content fresh? Will they survive and thrive in this space, even though so many others before them have failed- despite having massive capital? Listen now and join the conversation, with Griffin Jones on Inside Reproductive Health. Listen to hear: Griffin point out that pharmacies missed the boat- they could’ve seized the direct to consumer route, but did not. Abby and Kristyn break down their business model, why it works, and what they won’t allow in their space. Griffin discuss raisers of capital who had the cash, but ultimately failed, and question whether or not Rescripted has what it takes to beat the odds. Abby and Kristyn explain why, and how, Rescripted was founded, and where it hopes to go in the future.