Two Guys On Your Head - Sunk Cost episode artwork

EPISODE · Jan 25, 2019 · 7 MIN

Two Guys On Your Head - Sunk Cost

from KUT News · host KUT News

When we invest a lot into something, be it a relationship, job, or even a used car, it can be tough to cut your losses and start anew. So why are we so prone to sticking with it rather than moving on? In this episode of Two Guys on Your Head, Dr. Art Markman and Dr. Bob Duke discuss sunk cost.

Episode metadata supplied by the publisher feed · Published Jan 25, 2019

When we invest a lot into something, be it a relationship, job, or even a used car, it can be tough to cut your losses and start anew. So why are we so prone to sticking with it rather than moving on? In this episode of Two Guys on Your Head, Dr. Art Markman and Dr. Bob Duke discuss sunk cost.

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When we invest a lot into something, be it a relationship, job, or even a used car, it can be tough to cut your losses and start anew. So why are we so prone to sticking with it rather than moving on? In this episode of Two Guys on Your Head, Dr....

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