Two Kinds of Prospects

You’re ready to grow your business—and that means more clients. But if you just go out into the world and are willing to take on anyone with money who will hire you… you’re going about it all wrong. 

Sure, you might make some money in the short-term, but you won’t have sustainable growth.

Instead, you should be very clear on who your ideal client is and then find specific people who fit the profile. Might sound daunting, but... 

There are some very effective ways to use that strategy— which should inform your marketing, your sales conversations, and everything else— that are actually not too difficult to implement. We get into detail on how to do that, including…

• How to showcase your true value in your marketing messages
• The factor that is more powerful than referrals when identifying potential clients
• Ways to leverage common ground you have with your sales prospects
• Using technology in unexpected ways to make your prospecting even more effective 
• And more