EPISODE · Feb 16, 2026 · 13 MIN
Two Magic Words
from The Tutor Podcast · host Neil Cowmeadow
In this episode, Neil explores the profound psychological impact of two ‘magic words’: I Am. He delves into how these words act as identity statements that shape our subconscious beliefs, behaviors, and ultimately, our reality. Through a physical experiment involving posture and vocal tone, Neil demonstrates how the way we speak to ourselves can instantly alter our mood and energy levels. KEY TAKEAWAYS The words ‘I Am’ are not just descriptors; they are declarations of identity that your subconscious mind works to fulfill. Following ‘I Am’ with an adjective (e.g., ‘I am rubbish’) creates a static, immovable state, whereas following it with a verb (e.g., ‘I am learning’) creates a dynamic, growth-oriented mindset. Our physical posture and the vibration of our voice (heard through bone conduction) significantly influence our emotional state and confidence. Your subconscious mind does not understand irony or jokes at your own expense; it takes self-deprecating remarks as literal truths. You can ‘rewrite your script’ by identifying negative identity statements and deliberately replacing them with empowering, process-oriented language. BEST MOMENTS "Magic words that are so powerful they can be the hinges upon which your entire life swings." "We tend to live up to, or down to, the things we say about ourselves." "Never, ever, ever denigrate yourself, not even as a joke, because your unconscious mind doesn't have a sense of humor." "I create as I speak... change the script, change your life. Words create worlds." "’I am’ followed by an adjective is a static statement, but ‘I am’ followed by a verb is a different kettle of fish." VALUABLE RESOURCES www.Neilcowmeadow.com [email protected] HOST BIO Neil Cowmeadow is a maverick peripatetic guitar teacher from Telford with over 19 years’ experience in the business of helping people. Learn how to start, grow and love your business with Neil’s invaluable advice and tips without the buzzwords and BS! This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
What this episode covers
In this episode, Neil explores the profound psychological impact of two ‘magic words’: I Am. He delves into how these words act as identity statements that shape our subconscious beliefs, behaviors, and ultimately, our reality. Through a physical experiment involving posture and vocal tone, Neil demonstrates how the way we speak to ourselves can instantly alter our mood and energy levels. KEY TAKEAWAYS The words ‘I Am’ are not just descriptors; they are declarations of identity that your subconscious mind works to fulfill. Following ‘I Am’ with an adjective (e.g., ‘I am rubbish’) creates a static, immovable state, whereas following it with a verb (e.g., ‘I am learning’) creates a dynamic, growth-oriented mindset. Our physical posture and the vibration of our voice (heard through bone conduction) significantly influence our emotional state and confidence. Your subconscious mind does not understand irony or jokes at your own expense; it takes self-deprecating remarks as literal truths. You can ‘rewrite your script’ by identifying negative identity statements and deliberately replacing them with empowering, process-oriented language. BEST MOMENTS "Magic words that are so powerful they can be the hinges upon which your entire life swings." "We tend to live up to, or down to, the things we say about ourselves." "Never, ever, ever denigrate yourself, not even as a joke, because your unconscious mind doesn't have a sense of humor." "I create as I speak... change the script, change your life. Words create worlds." "’I am’ followed by an adjective is a static statement, but ‘I am’ followed by a verb is a different kettle of fish." VALUABLE RESOURCES www.Neilcowmeadow.com [email protected] HOST BIO Neil Cowmeadow is a maverick peripatetic guitar teacher from Telford with over 19 years’ experience in the business of helping people. Learn how to start, grow and love your business with Neil’s invaluable advice and tips without the buzzwords and BS! This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
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Two Magic Words
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