Two Tin Cans and a String : Building a Scalable Feedback Engine from Scratch

How do you make sure your customers’ voices get heard as your company grows?In this episode of The Journey, we break down how to build a Scalable Feedback Engine—a structured way to collect, analyze, and activate customer insights using the right mix of tools, processes, and people. You’ll learn how to choose survey tools, how to segment communication lists ethically, how to avoid bias in your research questions, and how to design a system that actually delivers feedback to decision-makers inside your organization.Whether you’re a scrappy startup or scaling fast, this one’s packed with real-world advice—and a killer use case to steal.Companion Post : https://6catalysts.substack.com/p/two-tin-cans-and-a-stringThe Paradox of Success on Medium : https://medium.com/@6catalysts/the-paradox-of-success-why-customers-fall-out-of-love-with-growing-brands-29a0bc831234The Journey is your builder’s reference library. Crack open the full archive here → https://6catalysts.substack.com/archive Get full access to The Journey by Six Catalysts at 6catalysts.substack.com/subscribe