Two Types of Clients

Ever found yourself puzzled, wondering why an event you were sure would be a hit ended up flopping? Tim went through this, and it led to a key insight about his gym's clientele.For Memorial Day, Tim and Zach planned a "Legacy Olympics," featuring rowing, Versa climber challenges, and strength tests. They anticipated that at least 50 of their 200 members would join in, even going as far as to make custom shirts.However, they got only 15 sign-ups for this cost-free event, leading them to cancel the whole thing. In contrast, they had no trouble attracting 100 attendees for a Thanksgiving event just five years ago.So what changed?Well, the failure of the Memorial Day event wasn't really a flop; it was more of an eye-opener. Over the years, the gym has transitioned from focusing on large group boot camps to primarily offering semi-private training sessions.This shift doesn't just affect the workouts; it also changes the social dynamics among members.In this episode, Tim and Randy delve into the differences between clients who prefer semi-private training versus large-group sessions, explaining why it's crucial to understand your clientele for improved service.Keep in mind: it's not always about what you're offering; sometimes, it's about who you're offering it to.Tune in now!Key Takeaways:Intro (00:00)Why Tim’s Memorial Day event failed (01:23)Group mentality vs. individual mentality (05:29)Group vs. semi-private training - the club analogy (09:19)Recap (10:42)Additional Resources:- Business Accelerator Program winninggym.com/call- Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group - Jump on a call with Randy---If you haven't already, please rate and review the podcast on Apple Podcasts!