Twos Talks with Ji Lee

Ji Lee, graphic designer and former Creative Director at Google, Facebook, and Instagram, shares how he went from having his ideas rejected to building a career through personal projects like the Bubble Project, a simple creative experiment that turned into global recognition and led to opportunities at top agencies and tech companies. He talks about why personal projects often reveal more about a designer than commercial work, how they shaped his career, and why making time for them is essential for creative growth. Ji Lee also discusses creativity as problem solving, the limitations of traditional advertising, and how authentic ideas can create meaningful connections with people.Watch the video version of the episode at:https://www.youtube.com/@Twos.StudioFollow us at:https://www.instagram.com/twosstudio/Read and watch more Twos contents at:https://twosstudio.com/Support the show