Ty Heath, Thomas Kolster & Dave Vann on B2B marketing & purpose

In this episode Elaine Roberts, former B2B CMO and MarketingKind member, hosts and interviews:~ Ty Heath – Co-founder of The LinkedIn B2B Institute and former Google and IBM executive on a mission to make marketing science accessible~ Thomas Kolster – author of Goodvertising and The Hero Trap, speaker and marketing activist and one of the founding fathers of the sustainable marketing movement~ Dave Vann – Founder of said & done, brand strategist and advisor to purpose-led B2B businesses and nonprofitsEnjoy this incredibly practical, engaging and important discussion filled with great examples, research and inspiration for how to put purpose to work for your B2B brand.