EPISODE · Apr 19, 2025 · 18 MIN
Tylenol Poisonings and Brand-Name Capital: 1982 Study
from Marketing^AI · host Enoch H. Kang
We discuss how to replicate Mitchell's "The Impact of External Parties on Brand-Name Capital" employs an event study to investigate the financial consequences of the 1982 Tylenol poisonings on Johnson & Johnson.
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Tylenol Poisonings and Brand-Name Capital: 1982 Study
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