Tylenol: The Textbook Crisis Response

from Out of Crisis · host Melissa Rosenthal and James McKinven

When you think crisis response, you think Tylenol. This example from 1982 showcases exactly what brands should do in a crisis. In the midst of a horrific murder case, J&J got ahead telling their story before the media told it for them, communicated quickly and came out stronger 12 months later. There's a reason this is taught in PR programs across the world.Hey - James here. Does anyone read these? Would you like to hear a joke...?Why did Tylenol cross the road? To get to brand safety, of course. You maniac.Sorry, I'll go now. Hope you enjoy the episode.

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This episode was published on December 18, 2025.

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