Tyler Krueger, M.S., BCBA – Founder & CEO, SessionABA

What happens when a BCBA with years of clinical experience decides to build the software they always wished existed?In this episode of Tim Talks: Behavioral Health, Timothy Zercher sits down with Tyler Krueger, Founder and CEO of SessionABA, to discuss the operational challenges facing independent ABA providers and why better technology can improve both clinical care and workplace culture.Ty shares his journey from clinician and clinical director to software founder, explaining how firsthand experience with documentation, billing, and administrative burdens inspired him to create a practice management platform built specifically for ABA providers. The conversation also explores the importance of protecting independent clinics, building strong organizational cultures, hiring the right people, and creating systems that allow clinicians to spend more time with clients and less time behind a computer.They also dive into practical marketing strategies for growing a behavioral health business, why providing value always outperforms hard selling, and how authentic communities can become the strongest driver of long-term success.Whether you're an ABA clinic owner, BCBA, behavioral health leader, or entrepreneur, this episode offers practical insights on leadership, innovation, and building organizations that put people first.