Tyrrells Crisps & Chase Distillery Founder: 36 Years of Brand Building Wisdom in 3 Hours, The Future of Food, How Gut Health Goes Mainstream

"There are no rules, so create your own rules” -Tyrell’s Crisps & Chase Distillery founder: 16 Controversial Lessons from a £40 Million Exit and a £75 Million Exit to DIAGEO “…there are laws, but there are NO RULES”Back for a part two, with the Food & Drink OG DONWill Chase builds and flips.A MasterClass in Life and Brand building.Loved it. It’s long. Very long.  So take it in slowly.  ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲  ON THE MENU:Alan Partridge Brand Building Rule: As a Founder get into the character of your brandChampagne vs CocoPop Shopppers: How does gut health go mainstreamSurviving WW2 and How our Food System is F*cked: the Solution lies in the Problem, and (always) a Problem Lies in the SolutionBuddhism, Bhutan & Brand Building: How to Cage Your Founders Monkey MindNapoleon Brand Build Strategy 1: “Genius is doing the Average thing when Everyone around you is Losing their Mind”Napoleon Brand Build Strategy 2: “Get in trenches & BE IN IT with your customer”Why Momentum = magic, magic = momentum, momentum = more magicAUDI Logo: Why You Senior Leadership team must operate like the Audi LogoHow Will’s turned his Bi Polar into a Superpower: the DOWN drives the UPGratitude Principle “Founders work 80 hour week so they don’t have to work 40 hour weeks”Price Laddering Principle: How Tyrells launched Vegetable Crisps to increase Margin + Drive ROS in Core RangeThe Graza Olive Oil Genius: Sizzle vs. Drizzle of Brand BuildingThe Strategy to Drop you Av RRP to become a Household Brand: “you get value through scale”Why Categories are Like Fishing in Ponds: You Choose Where you FishDON’T SELL YOUR BRAND: When You’re In The Winners Enclosure You Realise All The Fun Was in The Race 👌