U Jędrusia Planning Baltic Expansion for 2013

U Jędrusia, a Polish manufacturer of frozen and chilled ready meals, recently announced its plans to expand to the Baltic States by way of Lithuania. The frozen ready meal market is quite mature in Lithuania, but U Jędrusia plans to compete in the chilled ready meals space instead, which is underdeveloped in the Baltic States. The manufacturer has also announced plans to partner with the leading retail chain Maxima, giving it broader distribution throughout the Baltic States.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.